Hissho Sushi Brings Hand-Crafted Favorites to Urban Shoppers Through First of its Kind Concept in Giant’s Newest Heirloom Market

CHARLOTTE, N.C.– Hissho Sushi was on the menu when Giant Food Stores opened their new Heirloom Market in Philadelphia’s trendy Northern Liberties neighborhood earlier this month.

Hissho Sushi, the second-largest sushi provider in the country, continues to build on its mission of bringing fresh, hand-crafted sushi to more people where they live, work and play. 

Hissho Sushi is partnering with Heirloom Market to offer great options for the Northern Liberties and greater-Philadelphia communities. Hissho is excited for the opportunity to serve our hand-crafted sushi and unveil a new hot appetizer program. These initiatives align with the trends of increasing popularity of Pan-Asian cuisine and retail partners looking to make their stores a destination for prepared foods. Last year, Nielsen reported fresh foods are driving 49% of dollar growth across fast-moving consumer goods categories at retail stores.

“That’s something that grocers absolutely get excited about – being able to grow their business by offering access to fresh, innovative meal options that are convenient for the busy, urban lifestyle,” said Corey Wilde, Vice President of Business Development at Hissho Sushi. “Hissho Sushi is proud to be a part of a concept that so closely aligns with our own long-time mission, to bring fresh, creative and responsibly-sourced sushi to people where and when they want to enjoy it.”

Increasingly, consumers are turning to grocery store offerings – particularly in urban areas – for not only fresh options and meals to go, but for dine-in, beer, wine and entertainment experiences. Customers who visit the new Heirloom Market will find Hissho Sushi in the deli. There, the local chef rolls patron favorites every day, using only the highest-quality ingredients to build Hissho’s innovative creations that shoppers crave.

Additionally, Hissho Sushi will also be available to customers in “The Underground,” a taproom and game room in the lower level, unique to the market, and a first for Heirloom Market. In addition to more than 40 craft beers, wine, hard seltzers and hard kombucha, customers will be able to specially order Hissho Sushi’s premium rolls and choose from delicious favorites like dim sum, spring rolls and chicken wings from a new hot appetizer menu. Shuffle-board tables, large-screen TVs, oversized scrabble boards, and arcade games round out the “destination dining and entertainment” experience.

“As local grocery stores evolve into a destination for shoppers, Hissho Sushi is delighted to be leading the industry in providing an elevated experience that requires no restaurant reservation,” Wilde said. “Customers can count on Hissho to hand craft familiar restaurant-quality favorites as well as tempting innovations that they can feel good about enjoying.”


About Hissho Sushi

Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi franchise in the country and has regularly been recognized for their phenomenal growth and as a top employer by INC. Magazine, Smart CEO and the Charlotte Business Journal. Founded in 1998, Hissho Sushi has grown to nearly 2,000 locations in 42 states. Hissho Sushi partners with retailers in grocery, university, corporate services and healthcare facilities to ensure we’re offering freshly made sushi everywhere that our consumers work, live and play. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good.