Hissho Sushi Unveils 'Sushi Revolution' At 2018 IDDBA Trade Show

CHARLOTTE, N.C.– Responding to years of continued sushi growth and increasing customer demand, Hissho Sushi has something to say. “Let the sushi revolution begin – and we invite everyone to join.”

It’s no secret that consumers are seeking convenience, quality and freshness all at the same time when they purchase prepared meals or grocery items for their meals at home.

And sushi continues to rise to the top of diners’ wish lists.  Charlotte, NC-headquartered Hissho Sushi has been talking with sushi consumers about what they want, and making plans to ensure they’re able to get the freshest, premium quality sushi and poke where they work, shop and play. 

“Our retail customers and shoppers are telling us that sushi is part of their everyday lives – they want to be able to enjoy it on-the-go, at home or whenever they crave it,” said Dan Beem, Hissho Sushi CEO and a 20-plus year food and retail industry champion. “We’re delighted to be introducing a number of new initiatives and menu items that will allow more people to enjoy premium quality sushi more often.”

On Sunday, June 10, Hissho Sushi premiered its new “Join the Sushi Revolution” concept and branding at the 2018 International Dairy, Deli and Bakery Association (IDDBA) Trade Show in New Orleans, LA.

“We’ve spent the last several months developing new concepts that will not only kick-start a bold era for Hissho Sushi, it will change the way people think about and enjoy sushi,” Beem said.

Beem joined Hissho in September 2017, most recently coming from top leadership positions with Krispy Kreme Doughnuts and Cold Stone Creamery, helping lead change and innovation for both companies.  During his time at Hissho, Beem has been working closely with Hissho’s National Advisory Board and franchisee community to bring the company’s vision of “convenient premium quality sushi” to fruition.

“Our people – both Hissho franchisees and team members – are at the core of everything we do and their efforts are key to where we are going,” Beem said. “Premium quality sushi, made fresh all day by local Hissho chefs, is as accessible as your next visit to the grocery store, or one of the other 1,100 locations in universities, hospitals and airports.  Our people make that experience happen.”

Beem has assembled a leadership team of food and retail industry veterans to work in partnership with the 500 franchisees in 42 states to ensure retail partners across the US can continue to fulfill the growing demand for prepared meals, and sushi in particular.

At the IDDBA Trade Show Hissho will be showcasing its new branding, including a new look, sophisticated packaging and product innovation, while remaining a strong partner that retailers depend on and the choice that shoppers trust.

Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi franchise in the country and has regularly been recognized for their year-over-year growth and as a top employer by INC. Magazine, Smart CEO and the Charlotte Business Journal. Founded in 1998, Hissho has grown to more than 1,100 locations in 42 states. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good.

Source: Hissho Sushi