Laura Chenel Celebrates 40th Anniversary With New Look

Sonoma, CA – In celebration of its 40thanniversary, Laura Chenel will release a new logo and packaging design as well as new products for its goat milk-based range at the Winter Fancy Food Show on January 13, 2019, in San Francisco, California. These updates reinforce the values of company founder, Laura Chenel: Care, Quality, and Community.

Proud of the passion and work initiated by Laura Chenel, the first to introduce goat cheese commercially to the American market back in 1979, today the brand recommits to upholding the traditions of care and quality, while embodying Laura Chenel’s trailblazing spirit. The brand’s new identity is more artisanal and reflects Laura Chenel’s roots in Sonoma, California, yet has been designed to stand out on the shelf and provide the consumer with usage ideas in a joyful, authentic, and contemporary way. The new design will progressively reach shelves at the end of the first Quarter 2019.

Equally exciting will be the introduction of a range of Laura Chenel goat milk yogurts, made exclusively with natural ingredients and probiotic cultures. As consumers seek for better-for-you dairy products, Laura Chenel goat milk yogurt is a healthier alternative to cow’s milk yogurt. While goat’s milk has been proven to be more easily digested than the cow’s milk, the brand has added BB-12 probiotics to its goat milk yogurt, making the product rich in gut-healthy probiotics. Both a Plain and Vanilla variety will be available in 4.75-ounce glass jars – perfect for breakfast or snacking any time of day – while a 23-ounce version of the Plain is great for recipes or adding to smoothies. The two sizes feature distinctive glass packaging which is unique to the category and appealing to sustainably-minded consumers. These products will be available in March 2019.

Additionally, Laura Chenel will add a Garlic & Chive variety to its range of 5.4-ounce goat cheese logs. While considered a classic flavor, the new log has a smoother taste compared to similar Garlic & Herb products as the herbs (marjoram, thyme) are replaced with chives, creating a cheese with a slightly sweet finish. This chèvre will be available in February 2019.

“The new look not only translates our values as a brand – who we are as a community and as food artisans – but also reflects our mission to offer the highest-quality, best-tasting products with a commitment to the pioneering spirit and values of our founder: Care, Quality, and Community,” states Manon Servouse, Laura Chenel Brand Manager. “We uphold these tenants in everything we craft so that our consumers sense that dedication with every taste.”

Visit our booth 2126 at the Winter Fancy Food Show from January 13-15, 2019.


About Laura Chenel: Laura Chenel was founded in 1979 by goat cheese pioneer Laura Chenel and upholds a long tradition of European-style artisan cheesemaking using only fresh goat milk from nearby farms in the western region of the U.S. As a leading producer of fresh and aged goat cheeses, as well as goat’s milk yogurt, Laura Chenel dairy products are sold nationally and regularly earn top honors. In 2013, the company was awarded LEED Gold status for energy efficiency in its state-of-the-art Sonoma creamery. For more information visit