Maximum Marketing Specialty Products Broker Acquires Sunshine Specialties in Southern California

Ft. Lauderdale, Florida, – Maximum Marketing has acquired Sunshine Specialties, in Southern California, which will expand Maximum Marketing’s coverage from east of the Rockies all the way to Southern California.

This acquisition will combine the two companies to create a stronger brand and bolster the accounts both companies currently cover.

Michael Iannotti, who built Sunshine Specialties into the success it is today, will continue to support the combined efforts of Maximum Marketing as the companies push through this transition. Maximum Marketing will keep intact the quality sales team who currently work for Sunshine Specialties South. 

Maximum Marketing Specialty Products represents companies in categories such as:  conventional & Natural Grocery, Plant Based foods, Household Products, Health & Beauty care companies, Vitamins & herbs & Sports Nutrition,

 “We have a great management team in place that has helped make it possible for us to expand,” Brad Magaro, President Maximum Marketing said. “We are looking forward to continued growth in 2020!”

Maximum Marketing employs over 100 people and is growing with addition of Sunshine Specialties, an entity in the National Sales Associates (NSA). NSA consists of 3 Partners covering the United States.  Maximum Marketing is the majority shareholder.

Maximum Marketing will continue to expand in years to come, and the acquisition of Sunshine Specialties is just the beginning.

Please do not hesitate to reach out to Monique, Robin or Brad Magaro with any questions about this merger.


Maximum Marketing has been in business for 29 years helping Specialty & Natural products grow in the market. Retail coverage includes accounts such as: Whole Foods, Sprouts, Meijer, Spartan Nash, HyVee, Safeway, ShopRite, Publix Supermarkets, Fresh market, Kroger, Wegmans, Ahold, Hannaford, Amazon, Walmart & much More.  Now with Sunshine that brings accounts into Maximum Marketing Portfolio such as: Ralphs, Albertsons, Thrive, Gelsons, Bristol Farms, Mothers, Lassons.