Président Cheese Introudces New Virtual Reality Experience And 2018 Product Innovations At The 2018 Winter Fancy Food Show

SAN FRANCISCO, CA;  — At Winter Fancy Food Show 2018, Président Cheese introduces a new virtual reality experience complete with live samples and a number of 2018 new product innovations, including inventive flavors and convenient packaging.

“Taste with A Pro” is a virtual reality experience hosted by Président Chef Expert Gavin Kaysen featuring recipes using Président products. The experience, which was filmed at Gavin’s restaurant, Bellecour, in Wayzata, MN gives participants a behind-the-scenes look at recipe creation. Participants are given a virtual reality headset to truly immerse them in the scenario. During the virtual reality simulation, partakers will see the recipes come together and receive live samples of the Président cheese products that correspond to each unique recipe. The four featured recipes are:

  • Président Brie Stuffed Pork Chop topped with caramelized apples and toasted walnuts
  • Président Brie layered with truffles and drizzled with honey
  • Président rondelé beautifully displayed with nectarines and hazelnuts
  • Président Cheese & Butter Board with arrangement and pairings tips

In addition to a full VR experience, iPads featuring a 360-degree video experience will be available. These videos tease the kitchen insider experience, allowing guests to rotate the images to access a full view of the kitchen without donning the VR headset.

Additionally, Président cheese will sample a few new innovations that will be available in retailers nationwide in 2018. New to the soft-ripened cheese category is the Président Brie with Truffles, which adds another dimension of flavor to the beloved Président Brie with specks of shaved black truffles throughout the creamy round. Also getting a flavor upgrade this year is Président Feta, which will be available in various marinades. Président Marinated Feta Cubes, which are pre-diced and marinated in olive oil come in three flavors: Olive Oil, Herbes de Provence, and Pepper Medley. With new packaging, Président Magridal Cut & Wrap Wedgesand Président Emmental Cut & Wrap Wedges make snacking and entertaining quicker and easier. Similarly, Président Butter will now be available for sale in individual sticks, which is convenient for those looking for smaller portions. Lastly, Président Farmer’s Goat Cheese joins the soft cheese category with a smooth and fresh texture and artisanal basket shape.

About Président®:

Président® is a leading brand of the Lactalis Group, a company founded in France in 1933, and the global leader in dairy.  Lactalis Group brings over 80 years of French artisanship and tradition to the dairy industry. The Président brand® is a leader in Europe with a wide range of specialty and PDO (Protected Denomination of Origin) cheeses, and has won more than 70 medals over the past nine years, distinguishing itself in every contest from 2009 to 2017.For more information, including a full product list, visit

Source: Président®