CYPRESS, Calif. — Rojo’s, leading maker of refrigerated, restaurant-style salsas and dips, today announced the addition of a new line of tasty and convenient chip and dip Snack Packs. Bringing authentic Mexican flavors to any occasion, Rojo’s single grab-and-go packs feature the company’s signature fresh-cut salsas or creamy hummus paired with crunchy tortilla chips. The company will showcase the new offering at the 2016 International Dairy Deli Bakery Association Seminar and Expo (IDDBA), June 5-7, in Houston, Texas, booth #5212.
“Consumers are looking for on-the-go snacks to fit their busy lifestyles, and we’re answering a growing demand for anytime snacks that boast delicious flavors,” said Mark Miller, vice president of marketing at Simply Fresh Foods. “Offering perfectly portioned dips using fresh and flavorful ingredients paired with just the right amount of crunchy chips, the new line of grab-and-go chips and dip allows our loyal fans and consumers to enjoy Rojo’s at any time and any place while on the go, from summer travel to school lunches.”
Rojo’s fresh new Snack Packs feature a three-ounce cup of fresh-cut salsa or creamy hummus packaged alongside a one-ounce bag of tortilla chips. Flavors include:
- Salsa & Tortilla Chips—Traditional restaurant-quality salsa made with premium fresh-cut ingredients like fresh tomatoes, diced onions, and chiles
- Fiesta Black Bean Dip & Tortilla Chips—Authentic flavors of Mexican cuisine with a kick of spice
- Hummus & Tortilla Chips—Traditional, creamy hummus made for dipping
- Sweet & Spicy Red Pepper Hummus & Tortilla Chips—Boasting a hint of sweet and savory flavors with a fiery kick
Like its complete line of artisanal salsas and dips, Rojo’s Snack Packs (MSRP: $1.99) will be available nationwide in the refrigerated dairy/deli case at more than 25,000 grocery retailers including Walmart, Safeway, Kroger, Albertson’s, Ralph’s, Stater Bros., Winco and in Costco and Sam’s Club stores. To learn more about Rojo’s, visit www.rojossalsa.com.
Founded in 1985, Rojo’s has a rich heritage in refrigerated foods, beginning with a secret homemade salsa recipe from Mexico that was brought to the U.S. in 1965. Today, Rojo’s is the industry leader in refrigerated, fresh-cut salsa, offering a complete line of fresh, restaurant-quality refrigerated salsas that are the gold standard in the marketplace. At the heart of the company’s nearly 30-year legacy are its artisan-crafted salsas, which are made in small batches using premium, fresh cut ingredients in order to deliver great, homemade taste and freshness. Rojo’s is available in the refrigerated dairy/deli case in grocery retailers nationwide, including Walmart, Safeway, Kroger, Albertson’s, Ralph’s, Stater Bros., Winco, Costco and Sam’s Club stores. For additional information, please visit us online www.rojossalsa.com.
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