Save British Cheese Boxes Boost Sales for Suffering Businesses

Like victory gardens of the World War II era, an effort is underway in the United Kingdom to rally people to save Britain’s cheese industry from collapsing under the weight of the coronavirus.

Victory in 2020 terms is less a vegetable patch, though, and more a steaming pot of fondue.

Mathew Carver, founder of London restaurant The Cheese Bar, has hosted Instagram Live streams to teach dozens of Londoners how to expertly melt down cheese, add a healthy pour of white wine and simmer until they get the perfect pot of cheesy goo.

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