MARKHAM, ON – Employees of Sofina Foods Inc. have surpassed their goal to raise $1 million in support of children’s charities across the country. The money was collected through an employee fundraising campaign known as Dream Builders, spearheaded by the Sofina Foundation, which celebrated its 5th anniversary in 2018.
“Since it was launched, the Dream Builders’ Campaign has raised $1,134,640.00,” said Michael Latifi, Founder, Chairman and CEO, Sofina Foods Inc. “We could not be prouder of this achievement. It is a clear indication that our employees embrace Sofina’s values of giving, willingly investing their time and money to help us support worthy causes.”
Throughout the year, employees organize various internal events such as silent auctions, bake sales or various themed events. The 2018 campaign was the most successful to date with over $165,000 raised nationally across our sites. Sofina Foods Inc. then generously matched every dollar raised for a grand total of $330,000.
“The impact of the campaign has been tremendous. Over the course of five years, the funds raised have granted 40 children’s wishes, sent 240 medically fragile children to Disney and helped our charity partners raise over $2.5 million by directly sponsoring events and fundraising initiatives,” added Umeeda Madhany, Vice-President, The Sofina Foundation.
The charities who will receive funding from the 2018 Dream Builders’ Campaign are:
- Camp Oochigeas (Ooch)
- Canuck Place Children’s Hospice
- The Children’s Wish Foundation of Canada
- The London Children’s Hospital
- Make-A-Wish Northern Alberta
- March Of Dimes Canada
- The MLSE Foundation
- The Montreal Children’s Hospital Foundation
- The Ronald McDonald House Charities Toronto
- The Sunshine Foundation of Canada
About the Sofina Foundation
The Sofina Foundation is the charitable arm of Sofina Foods Inc., established in 2007, with a focus on supporting causes related to children’s issues. The Foundation has proudly partnered with various charities across Canada and the U.S. with an aim to positively impact the communities in which the Company operates. The Sofina Foundation received its formal charitable status at the beginning of 2014. From product donations, to sponsorships, along with numerous third party partnerships, The Sofina Foundation continuously seeks to expand its impact.
About Sofina Foods Inc.
Sofina Foods Inc. is a privately owned Canadian company headquartered in Markham, Ontario dedicated to providing great tasting, high quality food products for consumers. As one of the nation’s leading manufacturers of primary and further processed protein products for both retail and foodservice customers, Sofina Foods has a broad portfolio of branded and private label pork, beef, turkey, and chicken products. Sofina’s family of branded products consists of: Cuddy, Lilydale, Janes, Mastro, San Daniele, Fletcher’s, Vienna and Zamzam. Sofina Foods currently operates 16 HACCP-approved manufacturing facilities, three hatcheries, two distribution centres and employs close to 5,000 people. To learn more about Sofina Foods, please visit www.sofinafoods.com.
