St Pierre Launches New Cinnamon Rolled Crepes

St Pierre is excited to introduce Cinnamon Filled Crepes to its portfolio in February. The new flavor joins the already popular Chocolate & Hazelnut Filled Crepe. Made in the heart of France using traditional recipes, the lace thin crepes are carefully rolled around a decadent cinnamon filling and individually wrapped for the perfect on-the-go snack.

To improve on-shelf display and drive impulse purchases, St Pierre has also launched new shelf-ready packaging for the crepes. Both flavors will now be available in packs of eight in shelf-ready packaging for easy in-store merchandising. From the deli and salad bar to the bakery and snack aisle and even the register, the new shelf-ready packaging makes it easy to merchandise St Pierre Crepes throughout the store.

As the fastest-growing European bakery brand in the USA,1 St Pierre offers a variety of delicious, on-trend products like brioche, croissants and pain au chocolat, Belgian sugar waffles and lace-thin filled crepes. Visit www.stpierrebakery.com to learn more about the St Pierre brand and product portfolio or contact Laure_Leger@kltglobal.com to start stocking your shelves today.

1 Nielsen, ACN Report, Feb. 2018 AOC