That’s a Wrap: New Crystal Farms Cheese Wraps Offer a Break from Bread

MINNEAPOLIS- Crystal Farms Dairy Co. is meeting consumer demands for alternatives to carb-heavy sandwiches and wraps by launching new Cheese Wraps. Now available at retailers nationwide, including Walmart, Aldi and Kroger stores, the new product offers a healthy, gluten-free and low-carb alternative to sliced bread, pita, tortillas, wraps and more.

Crystal Farms Cheese Wraps is an innovative, first-to-market product formulated to fit modern eating habits,” said Katie Egan, director of marketing, Crystal Farms. “With more than 50 percent of Americans limiting or completely avoiding carbs, our Cheese Wraps serve as a perfect substitute when you’re taking a break from bread and are specially cut to wrap and roll without breaking.”

The innovation comes from its simple but effective formula – a single slice of 100 percent cheese sturdy enough to hold your favorite ingredients and ready to eat right out of the package. Perfect for low-carb sandwich wraps and other culinary applications, Crystal Farms Cheese Wraps are available in two varieties – Marble Jack and Mozzarella – and provide 7-8 grams of protein per serving.

According to the NPD Group, dieting habits, along with convenience and portability, are fueling sales as consumers are on the search for healthier alternatives.

  • Wraps and sandwiches dominate home meals by more than 30 percent
  • One-third of adults are actively avoiding gluten
  • Nearly 10 percent of all food items consumed at home are labeled gluten-free

Crystal Farms Cheese Wraps offer an on-trend bread replacement that aligns with modern diets including Keto, Atkins, gluten-free and low-carb,” said Egan. “This will drive shoppers to the cheese category as they search for healthier alternatives or just looking for a new way to enjoy cheese.”

Crystal Farms Cheese Wraps retail for $4.99 per six-count package and are available across the nation at Walmart, Kroger, Hy-Vee and other national grocery retailers. For additional product information and recipes, visit

About Crystal Farms
Since 1926, Crystal Farms Dairy Company has brought smiles to American kitchens through its fun, innovative and high-quality dairy foods. As a leading dairy brand, Crystal Farms provides more than 150 varieties of quality local dairy products to consumers across the country. Delicious and unexpected, Crystal Farms does it all for the love of cheese. Crystal Farms is a subsidiary of Post Holdings. For more information, visit

Source: The NPD Group/National Eating Trends®, YE February 2018