BOSTON, MA – Two of the hottest food items on grocery shelves come together this month when Tribe Hummus lifts the lid on its Limited Batch Fiery Sriracha flavor, a delectably explosive blend of the brand’s smooth hummus and the wildly popular chili-pepper based sriracha sauce.
Tribe Limited Batch Fiery Sriracha will add fuel to the red-hot hummus category, which is one of the fastest growing areas in grocery stores. Coupled with the fact that hot sauce production, and specifically, sriracha, is also one of the fastest growing industries, the new flavor is expected to be a surefire hit.
“Hummus and sriracha are the perfect combination, not just on the palate, but also in terms of popularity,” said Adam Carr, CEO of Tribe. “Consumers are looking for foods that are not only better for them, but also excite them. Tribe is a leader in creating those uniquely bold blends they seek. And now with Fiery Sriracha, we’re really bringing the heat.”
And if the fiery combination isn’t hot enough, Tribe turns up the temperature by topping the Limited Batch blend with red pepper flakes to increase the heat.
Sriracha is used at breakfast, lunch and dinner and Tribe is hoping consumers use their new fiery flavor just the same. This smooth and spicy blend can be used to add excitement to eggs,
sandwiches and even salads. And like all of Tribe’s premium blends, it makes the perfect dip for fresh veggies, crackers, pita bread and salty snacks.
Tribe isn’t the only brand that sees the value in bringing the heat. Rogue Ales has added a sriracha beer to its line-up, UV Vodka introduced sriracha-flavored vodka and Pizza Hut now offers a honey sriracha sauce. Additionally, brands such as Kettle now offer a sriracha version of its chips and Heinz a sriracha ketchup.
The introduction of Tribe’s Fiery Sriracha Hummus is the brand’s latest innovation in terms of unique flavor combinations aimed at expanding the appeal of hummus. Last year, Tribe introduced such flavors as Lemon Rosemary Focaccia, Harvest Carrot & Ginger and Cucumber Tzatziki.
“Non-traditional hummus flavors represented nearly half of total hummus sales in 2014,” Carr continued. “We can only imagine sales of non-traditional flavors will continue to increase as hummus lovers look for new and exciting variations of something they already love.”
This notion of new and exciting is the inspiration behind Tribe’s Limited Batch Collection. Fiery Sriracha is the brand’s fifth installment in this popular rotating series of innovative and delicious flavors and it will undoubtedly be a hit.
An eight-ounce bowl of Tribe Limited Batch Fiery Sriracha will retail for $3.49 and will be available at fine grocery stores nationwide later this month.
About Tribe Hummus
Tribe, the hummus made with love and chickpeas, pairs premium ingredients with protein-packed chickpeas to create extraordinary hummus. Tribe makes all of its hummus without any shortcuts to ensure quality and care. Tribe currently offers 17 delectable flavors that are kosher-certified, vegan-friendly and free of artificial flavors, cholesterol, hydrogenated oils and high-fructose corn syrup. Tribe is available at fine grocery stores nationwide. For more information, visit: www.tribehummus.com and www.facebook.com/TribeHummus.
Source: Tribe Hummus