Tyson Deli Insider: How To Win The Snacking Category

Global snack sales totaled $374 billion last year.2 Hectic schedules have led to a significant rise in the number of people using snacks as meal replacements. According to Nielsen’s recently released Global Survey of Snacking, more than three-quarters of respondents eat snacks to satisfy hunger between meals, while 45% choose them as a meal replacement.

Five snacking trends:

• Ingredients matter. And less is more.

Today’s consumers want snacks with all-natural* ingredients that are low in sugar, salt, fat and calories. One-third of consumers say they seek out snacks that are high in fiber, protein and whole grains.

• More flavors means broader appeal.

Consumers are less inclined to waste calories on snacks if they don’t find the flavors they most desire.

To read the rest of the story, please go to: Tyson Deli Insider