US Soup Sales to Drop as Consumers Eschew Canned Foods for Fresher Options

CLEVELAND — US demand for soups and stews is projected to decline at an average annual rate of 2.3% in nominal terms through 2025, according to Soups & Stews: United States, a report recently released by Freedonia Focus Reports. The COVID-19 pandemic bolstered sales of soups and stews in 2020, particularly canned, as consumers ate out less and stocked up on shelf-stable foods. However, this high base is expected to weigh on demand going forward. A variety of factors will further prevent advances, including:

  • competition from homemade soup (although homemade soup is often made with packaged broth), as consumers are preferring fresher options, soup provided by grocery stores, and soup offered by foodservice establishments
  • shifting consumer preferences and some shoppers’ negative perception of canned food leading to experimentation with a wide variety of meal options perceived as healthier, fresher, or trendier
  • increased competition from suppliers of frozen foods and meal kits
  • consumer concerns about high salt content

Nevertheless, suppliers will continue to invest in new and improved soup formulations and marketing to support sales. Ongoing income growth and desire for convenient meals will cause some consumers to purchase premium soups, supporting demand in value terms. Higher prices may also boost nominal sales early in the forecast period as producers grapple with inflation in the costs of inputs. Suppliers are also experimenting with alternatives to cans for packaging to improve consumer perception of product quality, including aseptic containers and glass jars.

These and other key insights are featured in Soups & Stews: United States. This report forecasts to 2025 US soup and stew demand and shipments in nominal US dollars at the manufacturer level. Total demand is segmented by product in terms of:

  • canned and other packaged wet soups and broths
  • frozen soup
  • dried soup mixes and broths
  • canned seafood soup

To illustrate historical trends, total demand, total shipments, the various segments, and trade are provided in annual series from 2010 to 2020.

Re-exports of soups and stews are excluded from demand and trade figures.

More information about the report is available at: 

About Freedonia Focus Reports
Each month, The Freedonia Group – a division of – publishes over 20 new or updated Freedonia Focus Reports, providing fresh, unbiased analysis on a wide variety of markets and industries. Published in 20-30 pages, Focus Report coverage ranges from raw materials to finished manufactured goods and related services such as freight and construction. Additional Consumer Goods reports can be purchased at Freedonia Focus Reports or

Analysis is intended to guide the busy reader through pertinent topics in rapid succession, including:

  • total historical market size and industry output
  • segmentation by products and markets
  • identification of market drivers, constraints, and key indicators
  • segment-by-segment outlook in five-year forecasts
  • a survey of the supply base
  • suggested resources for further study