It has been 75 years since Royal Van Zanten first started breeding Freesia.
Its breeding programme has seen many successes and high points over the years. This year is in fact a double celebration: besides marking 75 years of Freesia breeding, Royal Van Zanten’s Freesia Vivre™ has won the Goemans Trophy, presented this week at Van den Bos Flowerbulbs. The award shines a light on the passion Royal Van Zanten demonstrates for Freesia every day.
Freesia Vivre™ wins Goemans Trophy
The Goemans Trophy rewards the efforts and passion that have characterised Royal Van Zanten’s work every day for the past 75 years. The white double-flowered Freesia Vivre™ is intended for a large segment and is high yielding. This newcomer can be grown uniformly and effectively. It is an extremely stable variety for the future with a high consumer value. The flower has a vase life of up to 14 days. Freesia Vivre™ is three weeks faster than conventional varieties, with uniform, strong branches, and should also be suitable for warmer regions. Freesia Vivre™ is exclusively available from Van den Bos Flowerbulbs, a company that constantly makes an important contribution to propagating and developing Freesia. Royal Van Zanten’s exclusive collaboration with Van den Bos Flowerbulbs has ensured optimal cross-pollination for many years.
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