Anthura, member of Royal FloraHolland, is the overall winner of the 33rd edition of the prize. The plant breeding and propagation business will be an ambassador for the horticulture sector for a year.
Four companies were nominated for the Horticulture Entrepreneur Prize, of which three members of Royal FloraHolland. They are Anthura from Bleiswijk, Dekker Chrysanten from Hensbroek, Opti-flor from Monster and tomato farm Wim Peters Kwekerijen from Someren. All four companies stood out because they have undergone a remarkable development in their own way, as a result of which they can be successful not only today but also in the future.
Anthura stood out because of its strong international positioning which has required and still requires a lot of pioneering work. The three directors strive for a healthy business, but are also heavily engaged with projects that do not always have a commercial goal. The concept of ‘sustainability’ runs through all the operating processes. The employees are given opportunities to develop themselves further, as a result of which the company has a lot of in-house expertise and craftsmanship. That makes Anthura a worthy addition to the list of winners of the Horticulture Entrepreneur Prize.