BloomNet Introduces Floriology, The Premier Magazine For Today’s Retail Florists

CARLE PLACE, N.Y.–(BUSINESS WIRE)–BloomNet, a preferred wire service
provider and single destination for products and services for retail Florists
worldwide, has launched a new publication offering practical insights,
innovative approaches and a channel through which retail Florists can connect
more closely with their fellow Florists. The new full-color publication,
entitled floriology, will be published monthly. Florists may subscribe by

Our goal with floriology is to help strengthen and rebuild what was once a very
strong sense of community in the floral industry, said Mark Nance, AAF,
President of BloomNet. Countless Florists across the country have told us they
would love to receive an unbiased magazine that truly understands todays retail
floral businesses floriology was created with that feedback in mind. Its a
fresh and unique new magazine that speaks in Florists own language directly to
the floral community, enabling them to share their experiences, thoughts, ideas
and best practices with fellow Florists.

The name of the new publication comes from the term floriology, which for
centuries has referred to the ability to express ones feelings through the
language of flowers. Florists have tremendous passion not only for their
businesses, but for what it means to give and receive flowers, stated Jim
McCann, Founder and CEO, 1-800-FLOWERS.COM. On the pages of floriology,
florists can read inspiring stories about how their peers all over the industry
are growing their businesses by helping their customers connect and express
themselves to the important people in their lives through the beauty of

In addition to being a forum for Florists to communicate and recapture the vital
relationships with customers and other Florists that are the foundation for
success in todays economy, floriology is a resource for a wealth of
information. Article topics include the latest trends in floral design along
with the newest innovations in customer service, technology, marketing and
social media all of which can help Florists enhance their operations, create
new sales opportunities and expand profit potential.

About BloomNet

BloomNet is an international floral wire service provider offering quality
products and diverse services to a select network of professional retail
Florists who utilize BloomNets resources to grow their businesses profitably. (
or 1-866-BloomNet). Professional Florists who are part of the BloomNet network
can take advantage of several key benefits including higher profitability on
wire orders, the highest published rebate in the industry with lower rebate
qualifications, lower operating costs, lower membership costs and a complete
suite of technology solutions. BloomNet has established and maintains the
industrys most stringent business standards for participating Florists.
BloomNet, Inc. is a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc.