COSTA MESA, Calif. – Stop and smell the roses at South Coast Plaza, where Fleurs de Villes’ floral couture exhibition will be presented exclusively for the first time on the West Coast October 9-13, 2019.
The unique, five-day complimentary exhibition is Fleurs de Villes’ signature event, featuring 16 mannequins dressed in fresh flower ensembles by 16 leading Southern California florists and floral designers, along with a flower market.
“Creativity blooms extravagantly in the collection of floral fashion curated by Fleurs de Villes,” says Debra Gunn Downing, executive director of marketing for South Coast Plaza. “We are thrilled to present this complimentary sensorial event for the first time to the West Coast as part of our ongoing efforts to bring elevated experiences to all our guests from Southern California and all over the world.”
Each lush floral couture is one of a kind, designed and produced especially for the event. Every mannequin showcases a theme: One features a bridal gown while several reflect concepts from South Coast Plaza boutiques and restaurants such as Coach, Diptyque and Yellow Vase, as well as the center’s community, arts and culture partners such as The Westin South Coast Plaza, Segerstrom Center for the Arts, Bowers Museum and Sherman Library & Gardens.
In keeping with the meaning of Fleurs de Villes (flowers of cities), eight of the mannequins are clothed in interpretations of stylish cities such as Berlin, Copenhagen, Dubai, Madrid, Milan, Tokyo and Shanghai.
“Fleurs de Villes is a showcase for local, world-class floral design,” says Fleurs de Villes co-founder Karen Marshall. “This fall, we are delighted to partner with South Coast Plaza, a renowned international destination, for our U.S. West Coast debut. Our crowd-drawing pop-up shows are stunning examples of the artistry of flowers and are unique multi-sensory experiences.”
Sherman Library & Gardens joins participating florists and floral designers including Above the Stem, Bella Blooms, Bottles and Blooms, Bonne Fleur Floral & Special Event Design, Corona del Mar Florist, Couture Flowers, Fleurish, Floral Fete, Flowers by Enzo, The Flower Stand, Inessa Nichols Design, Jacob Maarse Florist, Lauren Drake Designs, Penelope Pots, Yellow Vase, and White Lilac Inc. Event & Floral Design in creating the floral fashion. Mayesh Wholesale Florist is providing the flowers for the five-day event.
“We are thrilled to partner with Fleurs De Villes, participating in an event that brings luxury floral art to the public,” says Yvonne Ashton, Mayesh, Director of Marketing. “We are excited to support initiatives that cultivates an appreciation and love of floral design with the people, and showcases the talents of our fantastic California florists.”