On April 22, 2025 at 2 PM, Details University will present a live session with Kelly Mace and Laura Walsh from Smithers-Oasis, a renowned global brand trusted by florists worldwide. In this session, Kelly and Laura will highlight Smithers-Oasis’ versatile range of products designed for every occasion. They’ll also take you behind the scenes to explore the innovative solutions Smithers-Oasis is crafting to tackle key challenges facing the floral industry today.
About Kelly Mace & Laura Walsh
Kelly Mace is a floral marketing expert with over 30 years of experience at Smithers-Oasis North America, where she serves as Marketing Manager. She leads marketing, advertising, public relations, and campaign efforts, ensuring brand consistency while fostering creativity and collaboration. Kelly also manages the Smithers-Oasis Design Director team and coordinates trade shows at all levels. Passionate about floral education, she’s committed to introducing fresh initiatives for professionals and enthusiasts. Her industry accolades include the AIFD Award of Merit, FSFA Hall of Fame, GLFA and WUMFA National Service Awards, and she holds CFD, AAF, and PFCI accreditations. Outside of work, Kelly enjoys gardening, hiking, golf, travel, and time with her family and rescue dog, Ollie.
Laura Walsh CFD, AAF, PFCI is the Director of Marketing for Smithers- Oasis North American Floral. Having spent her life in agriculture, she joined the floral industry five years ago and brings over 17 years of marketing experience. Laura has her business undergraduate degree and her MBA from Kent State University. Over the years, Laura has taught marketing courses at the collegiate level and enjoys coaching and mentoring young business professionals. Laura resides near Smithers-Oasis’ corporate headquarters in Kent, Ohio. She is married to her husband Tim, has a collection of fur babies, and enjoys yoga and floral design.
