LOS ANGELES, CA – Don Rickles, also known as “Mr. Warmth,” returns to the
small screen as the voice of the sarcastically witty and wilted flowers-in-a-box
in Teleflora’s new commercial set to debut during Super Bowl XLIV, on CBS
Sunday, February 7, 2010 . Teleflora, the world’s leading flower delivery
service, offering only hand-arranged, hand-delivered floral bouquets, will air
the Valentine’s Day themed 30-second spot during the game’s second quarter. The
animated flowers-in-a-box are the personified antithesis of the Teleflora
difference — proving that if you don’t send with Teleflora, you never know what
your Valentine’s Day flowers might say to the recipient!
Last year marked Teleflora’s first time advertising during the game and this
year’s spot brings back the successful talking flowers campaign launched in
2008. The lighthearted spot is staged in an office setting and features the
“star” flower arrangement for Valentine’s Day — the “Red Hot Bouquet.” Like
every floral gift from Teleflora, it is personally designed and delivered by a
local florist in the recipient’s neighborhood and arrives artistically arranged
in a keepsake vase.
“We are thrilled to have someone of Don Rickles’ stature be part of our new
spot. Rickles, who is known for his off-beat humor, is the perfect choice to
voice our sarcastic flowers,” said Shawn Weidmann, President, Teleflora. “With
Valentine’s Day — one of the busiest flower buying days right around the corner
— we knew that being part of the game’s advertising line-up offers us the
chance to reach 150 million potential customers. When it comes time for
consumers to make their Valentine’s Day purchases, we want to be sure Teleflora
is top of mind and there is no better time to remind them than during one of
America’s biggest sports events.”
“Let me tell you something, being married to the same lovely woman for the past
44 years is no easy feat. If I have learned anything, it is to keep my wife
happy by sending her lavish gifts,” said Don Rickles. “Other men can learn from
my success and send their wives and girlfriends fresh flowers for birthdays,
anniversaries and of course Valentine’s Day.”
The commercial will continue to air through Friday, February 12, 2010 on sports
focused cable channels and primetime cable shows geared towards male viewers.
Teleflora also will conduct home page takeovers on sports enthused sites the
week of February 12, with banner ads across several top providers directly
linking users to a landing page that offers click-to-call for easy ordering.
Teleflora is extending the creative contradiction of flowers-in-a-box vs. its
hand-arranged bouquets online in a “naughty vs. nice” viral execution of the
commercial campaign. In the “nice” execution, consumers can send someone a
sincere message along with a beautiful, virtual Teleflora bouquet. In the
“naughty” execution, the spirit of the talking flowers comes alive with
consumer-generated or pre-selected sarcastic messages that are “delivered” with
un-arranged, uncut, sloppily packed flowers in a box. With each “naughty or
nice” e-card, Teleflora is offering the sender and recipient a discount code
from teleflora.com. For more information, customers can log onto
www.teleflora.com.
The company’s in-house ad agency, Fire Station, was behind the concept and
creation of the hilarious new spot. The spot was produced by Go Film and
directed by Tim Hamilton.
About Teleflora
Teleflora is the world’s leading flower delivery service connecting customers
with the nation’s best local florists for more than 75 years. All of Teleflora’s
flower arrangements are artistically arranged and hand-delivered in keepsake
vases using only the freshest flowers available through its member florist
network. Headquartered in Los Angeles, California, Teleflora has over 18,000
member florists throughout the U.S. and Canada, with an additional 20,000
affiliated florists outside North America. Through its extensive member florist
network, Web sites including www.teleflora.com and www.findaflorist.com, and its
toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient
and high-quality flowers and keepsake products.
Source:
Teleflora