Dümmen Orange and the Avalanche+® growers cooperative are extending their partnership for at least another four years. This should strengthen the market position of these unique high-quality Avalanche+® roses even further in the coming period.
Although Dümmen Orange and the Avalanche+ cooperative were already involved in a collaboration lasting until 2022, Karel van Rijn (Board member for the Dümmen Orange growers’ cooperative and rose grower) and Koen Stigter (Product Manager Rose at Dümmen Orange) signed a contract to extend the partnership to 2026 in a celebratory meeting. Karel van Rijn had this to say about the collaboration: ‘Obviously, extending the contract says something about the success we’ve already enjoyed. We’ve been working closely with Dümmen Orange since 2013.’
The Avalanche+ cooperative consists of a select group of Dutch growers who belong to the leading companies of the cut flower sector and ensure that their large-flowered roses are available in a range of splendid colours and outstanding quality all year round. By working closely with this growers’ cooperative and devoting great attention to marketing its products, Dümmen Orange has ensured that Avalanche+ has become a familiar name among florists and distributors everywhere. Around 25% of the Dutch production area for cut roses is dedicated to Avalanche+.
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