On Wednesday 7 November 2017 Royal FloraHolland and FloraXchange will present the first version of Floriday at the Royal FloraHolland Trade Fair. A group of pot plant growers becomes the first user of Floriday.
Floriday is the global, digital platform for the horticultural sector. The platform enables growers to be active in several trade channels and markets at the same time. Other growers will be given access in phases before the end of the year.
Floriday for growers
With the first version of Floriday, growers only have to log in once to put products on offer in several marketing channels such as FloraXchange and FloraMondo. This makes life easier for growers, saves time and is more effective.
To read the rest of the story, please go to: Royal FloraHolland