Results from SAF’s Economic Outlook Survey show flourishing sales despite the higher cost of goods and labor.
2021 has been a busy year for the floral industry, and it shows no signs of slowing down, according to the latest Economic Outlook Survey conducted by the Society of American Florists. So, what’s contributing to these high sales? What are the potential pitfalls? And how can we continue this high-selling trend? Here are a few key takeaways from the survey.
Sales flourished in the first half of 2021
Nearly 90 percent of those responding to the survey said that their sales increased in the first two quarters of 2021 compared to the same period in 2020. As far as a percentage increase, the majority said their sales were up between 11 and 30 percent. And almost a quarter of respondents said their sales were up over 30 percent. Profits were also substantial, with nearly 90 percent of those surveyed reporting gains in net profits. Great news all around!
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