The fortunes of Ontario’s flower industry rise and fall with the Canadian dollar and the national economy. To weather those ups and downs, both the growers and their organization, Flowers Canada Ontario (FCO), have learned to be flexible and innovative to keep their sector competitive and profitable.
“Things have changed quite a lot in the last 20 years. We’ve had to explore new technologies and production to be competitive and that’s been very critical for the industry,” says Flowers Canada Executive Director Andrew Morse.
This has meant undertaking research, marketing and development initiatives, and it is support from programs administered by the Agricultural Adaptation Council (AAC) that has really been the catalyst for innovation and progress in the flower industry, he explains, citing two projects as prime examples of the impact AAC has had on the sector.
To read the rest of the story, please go to: Canada's Agricultural Adaptation Council