How to Develop a Successful Partnership With a Wholesaler – Part 2

As we mentioned in our April LivRio issue, we want to give you as much information as possible to make it easy for you to develop a productive and profitable partnership with a floral wholesaler (or more than one).

In the last issue, we discussed how to choose a floral wholesaler, what to do when opening an account, the basics of pricing, and the importance of cold chain delivery. This month, we’re covering some essential points about flower ordering and how to communicate with your wholesaler effectively.

Communicating with Your Wholesaler

The key to effective communication with your wholesale sales rep is to develop a team relationship. Be open to learning from your wholesaler because it’s their job to ensure you have all the information you need to make the right choice for your arrangements and events.

To read the rest of the story, please go to: Rio Roses