Rio Roses: How to Use Facebook Marketing Trends in Your Floral Business

Want to stand out in a crowded field? Try these Facebook marketing tools. There are so many to choose from, but here are just a few that can be added to your marketing arsenal:


This is a huge trend and will only get bigger. If you’re not using video in your marketing, it’s time to start. Videos have been found to get 135% more reach than still photos. Plus, with the ease of taking videos on your smartphone, you can take a video in your shop and share it immediately on Facebook.

Press and Hold Videos

This is still relatively new, so it can create a lot of interest and increase engagement with your Facebook page visitors. One way to use this tool is to create a photo of a flower arrangement that a viewer can press and hold to reveal a video of how the arrangement was made.

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