As Jenny Behlings, AAF, AIFD, PFCI, SDCF, listened to the Kick-Off address at SAF Palm Springs 2018, one phrase piqued her interest: “workplace culture.” Like many floral industry members, Behlings wanted to find new ways to attract young talent. The morning’s presentation by HR expert Jamie Notter created a lightbulb moment for the retailer, along with clear takeaways.
“I wasn’t really familiar with that term [workplace culture] as a concept,” said Behlings, the owner of Jenny’s Floral in Custer, South Dakota. “But when I got back home, I asked my one employee, who happens to be a Millennial, what she thought the culture was in our shop. What struck me was she knew exactly what I was talking about right away. That let me know that ‘workplace culture’ is a buzzword that we need to be more aware of if we want to hire and keep younger workers.”
Behlings is far from alone. Practical tips and guidance on how to tackle some of the biggest challenges facing retail florists and the floral industry at large were plentiful at SAF Palm Springs 2018, the Society of American Florists’ 134th annual convention, held September 12-15 in Rancho Mirage, California.
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