CHICAGO — IRI® announced today that it is integrating both fixed and random-weight floral department data into its perimeter market measurement service, which currently features fresh department views for produce, deli, bakery, meat and seafood. Combined with IRI’s existing, already broad fresh foods and multi-outlet store view, IRI offers total store market measurement and consumer and shopper marketing capabilities.
Floral is one of the fastest-growing departments in the store. Sales have increased by an average of 5 percent annually during the past five years compared to an average increase of 3 percent for the other fresh perimeter departments and an average increase of 1 percent for the center store.
“Floral and fresh perimeter are clearly helping drive growth, so all CPG manufacturers and retailers will benefit from having a view of the store the way a shopper sees it, not just a limited view based on traditional UPC codes,” said Piyush Chaudhari, president of the Americas for IRI. “This will truly unlock total store insights and provide consumers with the best shopping experience possible.”
IRI’s full view of the perimeter, including floral, is currently available in one integrated system: the IRI Liquid Data® and Unify®visualization platform. This end-to-end consumer planning to activation solution will help retailers identify competitive assortment opportunities and better understand price and promotion trends. It will also help floral growers leverage never-before-seen market intelligence to capitalize on growing market trends and help make more precise recommendations of what to sell, at what price and when to promote it to their customers.
For more information about IRI’s floral and fresh perimeter offerings, please contact Jonna Parker at Jonna.Parker@IRIworldwide.com.
About the IRI Partner Ecosystem:
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets, and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, The Boston Consulting Group, comScore, Data Plus Math, Experian, Geoscape, GfK, Gigwalk, Ipsos, Mastercard Advisors, MaxPoint, Omnicom, Oracle, Pinterest, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision, Viant, Yieldbot and others.
About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.
Source: IRI