Millennials are the largest living generation, so it’s no wonder we’re all a little obsessed with marketing to them! But how do you tap into this enormous purchasing power—more than $200 billion annually? The trick is understanding what they care about and being able to offer it.
Millennials are constantly on their digital devices and are always looking for engaging content. They’re open to receiving ads and sharing them, but 45% of millennials don’t find content marketing compelling enough to share it!
Here are a few tips on reaching millennials with your marketing, engaging them, and getting them to buy—and share—your fabulous flowers.
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