WHITE PLAINS, NY– Mrs. Bloom’s Direct, an importer of fresh-cut flowers and
the only company offering a national fresh-cut flower fundraising program that
delivers beautiful blooms directly from growers, launched their Friday Flowers
program Friday, January 22, at the Mack-Cali lobby located at 50 Main Street in
White Plains, N.Y. Within just three hours and with limited prior knowledge of
Mrs. Bloom’s presence in the lobby that day, approximately 100 bouquets, dozen
roses, tulips and other flowers were sold to employees leaving the building for
the weekend. Ten percent of sales will be donated to the nearby Blythedale
Children’s Hospital, a national leader in developing innovative,
multi-disciplinary inpatient and ambulatory programs, as well as a community
resource for children with a variety of medical concerns.
“We are very grateful to Mrs. Bloom’s for providing area companies with this
unique opportunity to support Blythedale,” said Betsy Bowman, Chief Development
Officer for Blythedale Children’s Hospital. “This innovative approach sets an
example for other local companies that may be looking for ways to lend a hand.”
“We feel Blythedale’s work is changing lives for the better as the hospital is
dedicated exclusively to the diagnosis, care and treatment of children with
complex medical and rehabilitative needs,” said Ari Shapiro, VP of Marketing at
Mrs. Bloom’s Direct.
With the above in mind, the innovative flower company approached Mack-Cali with
the Friday Flowers program, and worked with them to achieve the goal of selling
a gorgeous array of long-lasting flowers at superb prices, offering employees a
convenient amenity that helps support those in need.
Mrs. Bloom’s is excited to expand their Friday Flowers program at other Mack-Cali
buildings as well as the Royal Bank of Scotland in Stamford, Conn., and is eager
to establish additional partners to create higher revenue for Blythedale
Children’s Hospital. For more information, contact Mrs. Bloom’s at 914-345-1700
/ 914-345-1700 or info@mrsblooms.com.
Source: Mrs. Bloom’s Direct