New Law Removes Thorn From Side Of MN Florists

The day after Mother's Day, Tom Weisheipl was feeling so bone weary that it was hard to keep his eyes open.

The Rochester owner of Flowerama on South Broadway had just passed through the whirlwind, the floral business' most frenzied shopping season, the equivalent of Christmas for most retailers. And Weisheipl, his business picked clean of flowers, was already making plans for replenishing his depleted inventory.

Yet for years, florists have grumbled that a good portion of their hard-earned profits are going to "floral gatherers" and "call centers" that advertise in printed directories such as the Yellow Pages or White Pages as local shops but in fact aren't.

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