PanAmerican Seed FlowerTalk, June 15-16

VENHUIZEN, THE NETHERLANDS: The PanAmerican Seed Europe B.V. sales team would like you to save the date for its Week 24 event FlowerTalk (June 15-16, 7am – 8am EDT, 13.00 – 1400 hr. UTC+2). FlowerTalk is an interactive program and livestream to announce new products and discuss technical topics on the latest introductions. The one-hour segments are geared toward distributors and growers, and will address topics to help them succeed.

The FlowerTalk virtual event replaces PanAmerican Seed’s FlowerTrials 2021 Rijsenhout exhibition, which was cancelled this year due to COVID-19 restrictions in The Netherlands.

“Even in this difficult time, we need to find a solution to stay in touch,” says Jeroen Star, Sales Manager for PanAmerican Seed Europe B.V. “FlowerTalk will be a successful and informative livestream, and we are very happy to showcase our new varieties to European distributors and growers. We hope to meet customers in our greenhouse soon as well.”

The PanAmerican Seed greenhouse in Venhuizen will be open June 15-18, and will welcome visitors by appointment only, in compliance with COVID-19 guidelines.

Please reach out to our European event and project coordinator Eva van der Cruijsen at to coordinate your visit.

Stay tuned to PanAmerican Seed’s social media channels on FacebookLinkedIn and Instagram, and sign up for the PanAmerican Seed newsletter for further registration details for the FlowerTalk livestream.

About PanAmerican Seed
PanAmerican Seed is an internationally renowned breeder and producer of seed-raised flowers and vegetables based in West Chicago, Illinois, USA that produces high-quality and best-performing varieties. Research facilities in North and South America, the Pacific Rim and Europe enable us to test and evaluate new varieties under numerous climate conditions. Our state-of-the-art seed distribution center guarantees quick, efficient processing of orders for our worldwide customers. Visit for more information.