Viva Magenta has been chosen as the 2023 PANTONE® Color of the Year.
With its primordial red hue, it is a color that “welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.” Viva Magenta has been chosen as the 2023 PANTONE® Color of the Year.
It descends from the red family, but also promotes joy and optimism.
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