Partnering with other groups, whether within or outside the floral industry, could give your Oct. 23 Petal It Forward event an extra power boost, say florists who’ve participated in the “random acts of kindness” flower giveaway. Now is the time to start making those connections.
Eastern Floral partnered with the Mental Health Foundation of West Michigan, Hope College and a local radio station, and distributed 1,600 bouquets in Grand Rapids, Holland and Grand Haven, Michigan, for the shop’s Petal It Forward last year.
“I wanted to make it big,” said Kiersten Schulte, director of corporate services and major accounts at Eastern Floral. “And, I thought why not work with the Mental Health Foundation and help promote their ‘Be Nice’ campaign? It goes hand-in-hand with Petal It Forward.” (Be Nice is a program that creates a positive cultural change through simple daily actions.)
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