Registration is Now Open for the Crosset Company 2019 Produce & Floral Conference

Independence, KY – Registration is now open for the all new Crosset Company Produce & Floral Conference held in Cincinnati, OH on August 28, 2019. Retailers, Foodservice Operators, Growers, Suppliers, and other industry partners can now register on-line at

“We have reinvented our annual produce and floral conference for 2019,” said Greg Kurkjian, Crosset Company Vice President/General Manager. “We talked with our customer and supplier communities to learn what was working and what could be improved.  We asked them what issues keep them up at night that we could help address in our education sessions. Based on their feedback, our signature event has been rebuilt from the ground up. Whether or not you have attended our Conference in the past, I guarantee you’ll come away saying, ‘Wow, that was a truly unique experience and a valuable use of my time!’  Retailers, Foodservice Operators, and Exhibitors will come away better prepared and inspired to win by Daring to be Different.”

Crosset Company, a leading distributor of organic and locally grown fresh produce as well as a full line of conventional fresh produce and floral products, is a member of the Castellini Group of Companies. “Joining Crosset as the hosts of this year’s event are our sister companies Castellini WholesaleClub Chef, and RWI Logistics,” continued Kurkjian. “With their participation, we expect our customer attendance to double versus last year. By leveraging the unique strengths across the Castellini Group, our customers benefit from customized product and supply chain solutions that help them engage their shoppers and generate profitable growth. As a group, we are bringing together the industry’s best fresh produce and floral suppliers and marketers to exhibit their latest innovations and offer spectacular show-only promotional programs.”

The day-long event will feature guest speakers and panelists, networking and sales opportunities with leading-edge produce and floral suppliers, and cooking demonstrations and sampling throughout the day. Educational sessions will cover success stories from retailers who dared to be different, creating differentiation through organic and locally grown programs, the blurring lines between retail and foodservice, and what it takes to become an employer-of-choice for Millennials and Gen-Z’ers. The Conference will be held at Great American Ball Park, home to the Cincinnati Reds Baseball team, followed by an exciting new evening experience featuring a new dinner venue and an opportunity to discover Cincinnati’s brewing heritage firsthand.  Visit to see the full schedule, slate of speakers, exhibitors, and attendees, and to register now for this must-attend event.

About Crosset Company: Crosset Company is a leading distributor of organic and locally grown fresh produce and a premier full-line, full-service wholesaler of fresh produce and floral products to customers across the eastern half of the United States. A proud member of the Castellini Group of Companies, Crosset Company supplies its customers with a complete range of the highest quality organic, local, conventional, fresh-cut, and value-added fruits and vegetables, along with a broad floral selection, year-round. Serving traditional and natural/organic grocery retailers, wholesalers, and foodservice operators of all sizes, both direct to store and to distribution centers, Crosset Company delivers generations of produce experience, a network of growers, customers, and facilities that are second-to-none, unparalleled merchandising expertise, customized supply chain solutions, and an unmatched passion for customer service, all with a singular focus: differentiating stores, delighting shoppers, and growing their customers’ business. Learn more at