Rio Roses: 6 Tips to Prepare Your Floral Business For the Holidays

It’s that time again! Maybe it doesn’t feel like fall where you are right now, but the signs are all there: “pumpkin spice” everywhere you look, shorts turning to longer pants, bright colors giving way to deeper hues… the fall holidays are just around the corner. That means it’s time to prepare NOW so you take full advantage of one of the busiest times of the year. Here are a few tips to help you do just that:

  1. Order supplies right now. There’s no time like the present to get all the supplies you’ll need throughout the holidays. Check last year’s orders and make sure you’re prepared with enough containers, foam, ribbons, and extra items like gift cards or add-ons. If you order enough now, you’ll avoid rush shipping charges later in the season.
  2. Encourage pre-books. It’s never too early to pre-book flower orders for the holidays. Tell your customers that they can pre-book now, and offer enticing promotions that help them cross one more item off their holiday “to-do” list. By preparing in advance like this, you’ll know exactly what you’ll need in terms of staffing and inventory, saving time and waste.
  3. Prepare your website. Web traffic will definitely increase over the holiday season, so make sure your website is up to par. Is it easy to find items and order them? Are there any glitches moving from page to page? Do all the links work? Go through and update your site as needed now. Also, create your holiday pages ahead of time, so that you can update them with just a click.

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