Rio Roses: How to Market to Gen Z and Millennials During Covid-19

It’s an understatement to say that we’re all living in a different world than just a few months ago. We need to be flexible, smart, and fast-moving to keep up with the changing needs of our customers. This is particularly true when it comes to Gen Z and millennial customers, a vast potential customer base.

Right now, a significant portion of this demographic is dealing with job losses and economic instability. You need to understand what they may be experiencing and show them how you can help improve their lives through flowers.

When it comes to marketing, Gen Z and millennials are different in many ways. Knowing these differences will help you reach them more effectively.

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