Halloween preparation has already begun for most of us, since customers start buying their Halloween items throughout September. Statista, the online marketing statistics site, reported that 28% of shoppers start their Halloween shopping in September, with 43% completing it in the first week of October. If you haven’t started your Halloween preparations, NOW is the time.
While you’re preparing your storefront and inside your shop with spooky Halloween decorations and offers, make sure to give a lot of attention to your online marketing too—that’s where many of your customers will be looking for Halloween ideas. Here are a few tips to make sure your online marketing is ready:
- Optimize your website for mobile shopping. With 23% of Halloween shoppers using mobile in 2017 and 35% in 2018, it’s a sure bet that this year mobile shopping will be huge. Check your website’s functionality on mobile devices and make sure it’s fully compatible so you don’t lose any potential sales. And make sure your emails and promotions are all mobile-friendly.
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