Upselling? Isn’t that just a way to make more money? Doesn’t it mostly benefit the seller? Not at all. Upselling, when done correctly and with the customer’s best interest in mind, is a great way to improve your overall customer experience.
When you upsell, you’re convincing a customer to purchase a more expensive version of an item, or perhaps an additional item which will add value. Upselling is a key technique to increase profit, of course, but it can also help a customer purchase something they may not even have considered, but which they find valuable.
There are many different ways to upsell, each one providing added value to your customer. The key is to know your customer and know your product, so that you can provide that customer what they truly need.
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