Royal Van Zanten is issuing its new catalogue that showcases its entire range of starting material for pot and bedding plants. The catalogue not only devotes extensive attention to concepts in which Royal Van Zanten has invested for years but also presents its new commercial varieties for 2015.
In the spotlight
For some years now, Royal Van Zanten has been focusing extra effort on the introduction of new varieties. This has led to such achievements as our successful sales concepts for Celosia Deep Purple® and Hot Topic® and pot Chrysanthemum Organza® and Pura Vida®. Investing in these concepts and introducing new varieties demonstrate how Royal Van Zanten is responding to its customer's preferences and is helping growers increase their marketing opportunities. Placing these new varieties in the spotlight also lengthens their commercial lifespan. One of the new concepts for 2015 is Showmakers®, a series of double-flowered, compact growing asters.
Introductions for 2015
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