The percentage of florists who saw Christmas holiday sales increase or stay the
same nearly doubled in 2009, compared to 2008, according to the Society of
American Florists.
In an SAF survey, 56 per cent of the retail florists said Christmas/Hanukkah
sales were either up or about the same as last year. In 2008, less than a third
(30 per cent) could make that claim. For the 2009 holiday season, sales were up
at 36 per cent of retail florist shops, unchanged at 20 per cent and down at 44
per cent, according to SAF’s Christmas Sales and Valentine’s Day Intentions
Survey. In 2008, 68 per cent of retail florist businesses reported declines, 19
per cent saw an increase and 11 per cent saw no change from the year prior.
For shops reporting an uptick in ’09, the average increase was about 11 per
cent. For shops that saw sales fall, the average decrease was 18 per cent.
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Society of
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