MORE WAYS TO LEARN
This year's expanded educational program includes down-to-earth sessions on design, finance, marketing, management, sales, service, technology, trends and much more!
SESSIONS FOR RETAILERS, GROWERS AND WHOLESALERS
> CSI: Flower Shop
> Growers Roundtable
> Wholesaler Customer Service
> Care and Handling Jeopardy
> Premier Product Showcase
POPULAR INDUSTRY-WIDE EVENTS
> All-Industry Idea Swap
> Outstanding Varieties Competition
> Sylvia Cup Design Competition
> State of the Industry Report
> Industry Awards Dinner
> Marketing Breakfast
UNIQUE NETWORKING
Talk with top business owners and managers who understand the challenges of the floral industry from the farm through the final retail sale.
Source: Society of American Florists