Southern Floral Company Joins International Floral Distributors

International Floral Distributors (IFD) President, Eric Levy, Hillcrest Garden, Inc, announced the addition of Southern Floral Company, headquartered in Houston, Texas, as a member of IFD. Levy stated, “The Weatherford family and Southern Floral Company are a great addition for IFD. Adding a distributor of Southern Floral’s quality, strengthens IFD and provides IFD with great coverage in the Gulf Coast area of Texas. Today’s marketplace requires greater efficiency and buying power. By adding quality distributors to IFD’s membership we are better positioned to build competitive advantages that benefit our customers”.

Southern Floral Company is owned by the Weatherford family, Robert, Susan, Bryan and Scott. The company has distribution operations in Houston, Austin and Corpus Christi, Texas. Southern Floral is a full line wholesale floral distributor providing bouquets, cut flowers, plants and floral supplies to Texas retailers. “Joining IFD provides us with the opportunity to bring more value to our customers,” stated Susan Weatherford, Vice-President of Southern Floral Company, “IFD’s procurement programs, web services and marketing tools will all enhance the effectiveness of Southern Floral.” The new member brings the total IFD membership to 18, with distribution locations in 56 U.S. markets.

“Adding good distributors in key areas is beneficial to IFD as we expand the scope and presence of IFD,” stated Jeff Lanman, IFD Executive Director. “We are continually focused on expanding the benefits that we can create by consolidating the efforts of this key group of exceptional distributors. IFD members represent the best minds and the best distributors in the industry, as a group our efforts focus on creating new programs and new efficiencies that provide new ideas and new services to the industry.”

International Floral Distributors, Inc is a member-owned, marketing and buying consortium composed of leading wholesale floral distributors. IFD members take advantage of the pooled resources of all the IFD members to build marketing and operating advantages for their own business. IFD is headquartered in Richmond, Indiana. A complete list of IFD members can be found at For additional information contact Jeff Lanman at

Source: International Floral Distributors (IFD)