As the first “American Grown Flowers Month” comes to a close today, I took some time to think about the position of American Grown flowers in the market place.
A great parallel that we can draw is to the beer industry. 50 years ago, beer was made locally, each city or region had its own brew. These companies were revered with civic pride, and featured names like “Iron City” in Pittsburgh or “Narragansett” in Rhode Island, named after Narragansett Bay. In floriculture, local flower farms were located just outside the city limits, and flowers were brought into the city markets daily.
As the economy and the population grew, larger corporations moved into the beer industry, regional breweries like Anheuser-Busch, founded in St. Louis in 1852, grew bigger, stretching beyond their regional foot print.
To read the rest of the story, please go to: Sun Valley Group's Flower Talk