Women’s Day is March 8 and is fast approaching. What is your organization doing to benefit from this groundswell movement? Momentum has been building for the last several years and now the holiday is hitting its stride. Here are two themes on which to focus your marketing efforts.
Honor. The act of honoring someone is perhaps a lost art. Women’s Day aims to bring this idea back into vogue by creating a time and place for people to honor those who have touched their lives. Other flower-giving occasions do this, but it is usually directed at a specific person, like your mother. On Women’s Day you are free to honor your teachers, your mentors, your colleagues and even your siblings or children. Both women and men can participate in this idea of recognizing a special person in their life with flowers. This sentiment resonates strongly with consumers since people need to feel connected and people want to feel appreciated, and frankly both of these sentiments are in short supply in our day-to-day lives.
Celebrate Women's Day with flowers
Respect. Who do you respect in your community? When do you get to show that admiration? For me, it is my son’s schoolteacher. I cannot fathom how she handles a room full of four-year olds with such grace and poise. Whether you are male or female, when you stop and think about the women in your life that you respect, the list gets long quickly. Encouraging consumers to show respect with flowers on March 8th creates positive feelings. We have an innate need to recognize the people who make our lives richer. The ironic part is that many of the women we respect the most may not even realize that we hold them in such high esteem. A simple bunch of tulips on Women’s Day can change this paradigm.
To read the rest of the story, please go to: Sun Valley Group's Flower Talk