Twin Cities Flower Exchange Hopes Consumers Will Embrace 'Field-To-Vase' Movement

Five years ago, Christine Hoffman struggled to get a reliable supply of locally grown and chemical-free flowers to sell at her St. Paul store, Foxglove Market and Studio.

At the time, just two flower farmers in Minnesota and Wisconsin were using the kind of earth-friendly practices she promoted exclusively. But whenever the farmers showed up, Hoffman despaired because she worried that what she didn’t buy might not get sold.

A longtime champion of pesticide- and fertilizer-free blooms, Hoffman saw a business opportunity to create a central marketplace where farmers and buyers who agreed with her could more easily find each other.

To read the rest of the story, please go to: Star Tribune