Five years ago, Christine Hoffman struggled to get a reliable supply of locally grown and chemical-free flowers to sell at her St. Paul store, Foxglove Market and Studio.
At the time, just two flower farmers in Minnesota and Wisconsin were using the kind of earth-friendly practices she promoted exclusively. But whenever the farmers showed up, Hoffman despaired because she worried that what she didn’t buy might not get sold.
A longtime champion of pesticide- and fertilizer-free blooms, Hoffman saw a business opportunity to create a central marketplace where farmers and buyers who agreed with her could more easily find each other.
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