For those of us in the flower industry, Valentine’s Day is a crazy push, both a harrowing few weeks of high drama and a (hopefully) a joyful success and sweet victory.
For consumers, especially men, this is one of the few times a year they buy flowers. So, Valentine’s Day is not only important for today’s sales, but also for tomorrow’s sales. If a flower purchase doesn’t perform at the highest level, we potentially lose that customer for future floral purchases. They may not return to your shop or your department, all based on this single purchase. Yikes!
On the other hand, with a great floral experience, a consumer may turn into a regular flower purchaser, supporting our whole industry, year-round.
To read the rest of the story, please go to: Sun Valley Group’s Flower Talk