With more than 40,000 trusted recipes, Allrecipes.com has become the worlds
largest social network of food and entertaining enthusiasts. To help these home
cooks connect with all things pork, a microsite sponsored this year by the Pork
Checkoff showcases 50 of consumers favorite pork recipes at Allrecipes.com to
provide simple mealtime solutions.
Allrecipes.com is a very popular site, because people rely on it for new
cooking ideas, says Laurie Bever, director of consumer advertising for the Pork
Checkoff, who noted that the success of 2008 Pork Checkoff advertising on the
site led to additional investments in 2009. The site also offers a great way to
drive traffic to our promotions. From April through October of this year,
Allrecipes Pork Checkoff branded microsite generated 237,971 impressions, with
high interest in pork recipes.
The integrated microsite (http://allrecipes.com/Recipes/Trusted-Brands-Recipes-and-Tips/National-Pork-Board/Main.aspx),
which is designed for easy navigation, can be accessed through the trusted
brands link on the Allrecipes.com home page. Many of the highest clicked pork
recipes here included rave reviews from consumers, including:
- Honey-Glazed Pork Chops (21,549 clicks). This was easy and yummy. I will
definitely make it again!
- Parmesan Pork Tenderloin (19,732 clicks). Simple, quick, tasty …
- Asian Grilled Pork Tenderloin with Pineapple (8,963 clicks). This was
amazing! My company and husband couldnt stop raving.
- Chili Rubbed Pork Tenderloin with Apricot Ginger Glaze (6,221 clicks).
Wow, wow, wow … was this the most delicious pork I have ever tasted!
- Hoot-n-Holler Baby Back Ribs (4,576 clicks). I have a picky family and
they LOVED this recipe. They cant stop talking about it.
- Grilled Indian Pork Kabobs with Sweet Onions and Red Bell Peppers (3,845
clicks). This is going to become a family staple because I cant seem to get
enough of it!
When the Pork Checkoff helped select recipes for the pork microsite, project
leaders looked for a variety of pork cuts and included easy recipes that didnt
require a large number of ingredients, Bever says. Allrecipes.com featured these
pork recipes in its Daily Dish and Whats Cooking electronic newsletters
throughout the year.
On Oct. 27, Allrecipes.coms Whats Cooking e-newsletter created the highest
click day for the Checkoffs pork advertising, with the photo and recipe of the
Lone Star Style-Smokin Spicy Ribs. The pork ribs stood out in a sea of
Halloween dessert recipes, from Black Magic Cake to Caramel Pecan Delight, says
Bever, who notes that the e-newsletter generated more than 4,300 clicks that day
for the Checkoffs pork recipes.
E-newsletters work very well for us, because they drive high traffic to our
pork recipes. Since online promotions are affordable and offer a great way to
maximize our Checkoff investment, were planning more online promotions for pork
National Pork Board