Food companies pack the nutrient into candy, coffee and even water; ‘How about a chicken breast, people?’
Morgan Gates starts off his day eating six eggs. Later he will down a smoothie made with Greek yogurt, protein powder and berries. For dinner, it’s a pound of red meat.
The 28-year-old sales representative is big on protein. “I found that if I prioritized protein and half-assed the rest of everything else, it gave me the body I wanted,” he said.
Gates’s two dogs follow a similar diet. The $367 billion U.S. food industry is on board, too, pushing protein beyond cereals and snack bars and into new realms like coffee, sweets and water.
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