Richard Janzen is putting a new twist on the marketing slogan, “where’s the beef?”
Janzen is manufacturing beef bacon from cow bellies.
The president of Calgary-based Canadian Beef Bacon, which also markets beef ham, says his product adds to the animal’s total carcass value.
“When you’re taking an extra 50 to 100 pounds of a carcass and developing it into a value-added product, that’s pretty unbelievable,” he said.
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